WUSTL Career Center

Marketing Intern  |  September 2015  –  October 2016d1a0bd1719fbc0f9916dc21f506f8564_400x400

Duties:

  • Managed social media growth strategy and analyzed content most effective with student/alumni audience
  • Create and post content for the Facebook and Twitter pages
  • Assist Events & Communications team with print advertising promotions and social media campaigns
  • Used Adobe Photoshop and InDesign to create graphics for increased social media reach
  • Manage projects related to Career Center events, such as Career Fairs and Report Your Plans
  • Photographed events for print and digital promotion

Facebook Results*:

  • Increased post reach by up to 2,000%
  • Increased engagement up to 300%
  • Increased likes up to 120%

* Facebook results are most representative of my social strategy efforts, since it began with very low engagement and all changes are direct consequences of my long-term social strategy.